This Pair of Street-Fighting Rams is Heading to Auction for Charity
It's been a while since Ram truck fans had something to get excited about that didn't involve tearing up a desert. The Hellcat-powered TRX is sweet and all, but its talents are best enjoyed off-road. That's whe...
It's been a while since Ram truck fans had something to get excited about that didn't involve tearing up a desert. The Hellcat-powered TRX is sweet and all, but its talents are best enjoyed off-road. That's where the new Rumble Bee trucks come in, resurrecting Ram's street truck line that went extinct two decades ago. To celebrate and raise some money for charity, two bookend trucks are heading to auction: the first customer Rumble Bee SRT and an original Ram SRT-10. If you're a Ram fan with a bank account ready for a fight, this two-pack of historic trucks could soon be yours.
The pair of over-the-top designs was commissioned by UFC and aftermarket accessory company RealTruck. Ram had a hand in the process as well. They'll be sold as a package, and the full auction hammer price will go to Folds of Honor, a charity that provides scholarships to families of fallen and disabled military and first responders, and the UFC Foundation.
Ram 1500 Rumble Bee SRT Numero Uno
The rest of the package is a mix of Molten Red Pearlcoat and Diamond Black Crystal Pearlcoat paint and Rumble Bee graphics accentuated by satin-black 22-inch wheels and a RAM logo and Brembo brake calipers rendered in Flame Red. The requisite interior plaque proclaiming this pickup's one-of-one status will also be included. For your reference, the base price for an untouched Rumble Bee SRT is $97,790.
Remember the Viper Truck?
The Ram SRT-10 came out in 2004, originally offered only with a two-door regular cab. A four-door 2005 truck was chosen, in part, because that's the year UFC's Ultimate Fighter reality series debuted. The SRT-10 is also the forefather of Ram's new Rumble Bee line. And it continues to be badass, with a 500-hp 8.3-liter Viper V-10 under the hood.
Mark Trostle, the VP of design for Ram, SRT, and Mopar, worked with builder ProMotorsports on this truck's redesign. The makeover includes the Viperized black-and-yellow graphics package as well as a matching leather interior and color-coordinated wheels. The renderings also show a set of widebody fender flares to match those on the 2027 Rumble Bee. RealTrucks supplied the running boards and tonneau cover, as well as a set of its Husky floor liners. Ram SRT-10 prices at Bring a Trailer (which, like this publication, is owned by Hearst Autos) tend to be higher for the two-door, manual-equipped trucks, but a low-mileage stock four-door can bring more than $60,000. The pairing of the trucks and their—ahem—unique visuals and customizations, along with the 2027's first-off-the-line provenance, should ensure a pretty healthy markup.
The auction is a highlight of the 2026 Barrett-Jackson Las Vegas auction and will take place on Friday, September 11. UFC's Dana White will be on hand along with Barrett-Jackson head honcho Craig Jackson to coax as much money out of the crowd as possible. The auction winner will also receive a VIP UFC experience that includes accompanying White as he enters the octagon at an event of their choosing.
➡️ Skip the lot. Let Car and Driver help you find your next car.
Ever since David was a wee Car and Driver intern, he has kept a spreadsheet listing all the vehicles he’s driven and tested. David really likes spreadsheets. He can parallel-park a school bus and once drove a Lincoln Town Car 63 mph in reverse. After taking a break from journalism to work on autonomous vehicles, he’s back writing for this and other automotive publications. When David’s not searching for the perfect used car, you can find him sampling the latest in gimmicky, limited-edition foodstuffs.